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Fireside Chat with Blake Bartlett:
Sales Tech Investor Extraordinaire
Fireside Chat with Blake Bartlett: Sales Tech Investor Extraordinaire
Fun Fact: Did you know Blake Bartlett coined the term “product-led growth” back in 2016? Well, now you do!
Currently, Blake is an investing partner at OpenView. OpenView is no small venture firm, they’re known for investments in organizations like Calendly, Datadog, Highspot, and many other successful sales tech companies.
And Blake? He’s been investing in and advising SaaS businesses for over fifteen years, so you know he’s seen a thing or two. Actually, let’s be real, he’s probably seen it all.
In the sales tech world, Blake is specifically known for advising and leading investments at companies like Highspot, Calendly, Sprinklr, and Zipwhip—among many others.
Listen in as he shares his unique insights into the mind of a board member and lead investor. He'll reveal what makes a board member tick and what it takes to successfully navigate the boardroom.
And that's not all! Blake is a huge fan of GPT-4 and he's eager to share why. Get ready to dive into the world of GPT-4 with Blake and learn how this tool can transform your sales motion.
Don't miss out on this Fireside Chat with Blake Bartlett. Grab your virtual marshmallows and join us for some fireside fun.
Discussion topics
Blake Bartlett's extensive experience as a lead investor and board member for dozens of successful SaaS businesses
How board members think and what it takes to navigate the boardroom successfully as a sales leader, based on Blake's experience and expertise
The power of personal branding to power your org’s growth
Why he believes PLG is the future of SaaS
A deep dive into GPT-4 and how it can be leveraged to drive growth and success across your sales motion
Key Takeaways
We’re in a drought right now and that means when it comes to sales strategy you have to think about the technical buyer and economic buyer. As we shift from a bull market to bear, the shift of power now lays with the economic buyer - CFO or otherwise.
Make sure to speak the economic buyer’s language. They don’t care about product features, but instead business cases - hard dollar ROI.
If you have a product-growth motion use data to track specific metrics such as product usage. This can be a healthy indicator that the user is ready to boil-up. However, before buying/using tools to track data, zero in on which metric you should go after.