The Numbers Don't Lie: How to Be an Amazing Data-Driven SDR Leader

become a data-driven sdr leader

In the revenue org engine, SDRs are your ignition, getting you started and rolling towards your goals. But if this team isn't empowered and working well, how do you think you'll be able to get the rest of the org powered up?

Without the right lever in place (read: data-driven sales managers), you will see lackluster sales performance. Join PartnerStack and Atrium to learn how SDR Managers can use data to better onboard, ramp, goal, coach and develop their reps.

Key Discussion Topics

  • Adapting to a distributed environment

  • Delivering effective SDR coaching that sticks

  • Setting and tracking the right goals

  • Accelerating onboarding and ramp time

key takeaways

  • Don’t expect everyone to do the same job the exact same way - we stumble upon things through the individual!

  • What does it mean to be a data-driven manager?
    - Define critical activities
    - Set goals
    - Measure results

  • Use metrics to help speed up onboarding and ramp! Once you have the metrics of what drives success, you can be prescriptive to new SDRs on what their activities should look like.

Resources Referenced

  • Get your free SDR Manager resources!

  • Check out Fanatical Prospecting by Jeb Blount - it’s especially helpful for new BDRs, just to get them in the right mindset and establish the right habits up front!

  • Also, read The Coaching Habit by Michael Bungay Stanier - it’s practical advice that leads to better, more valuable 1-1s; advice you can put into practice right away.