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Email Isn’t Dead: 4 Templates For Your SDRs To Book More Meetings in 2023
Email Isn’t Dead: 4 Templates For Your SDRs To Book More Meetings in 2023
Email continues to be the most-used channel for buyers and sellers in B2B sales. But when everyone is emailing, how do you cut through the noise?
That’s where personalization comes into play.
Join Drift’s Director of Sales Development, Mike Iannuzzi, for email templates that will make your SDR’s messages shine bright amidst the swarm of boring emails
You’ll even take home email templates that you can start using that same day.
Discussion topics
How to make personalization go beyond just a first name token
How to use email to multithread your sales cycle
Why email continues to be the #1 way to keep all stakeholders engaged throughout the entire sales cycle
Key Takeaways
When connecting on LinkedIn don’t leave a note. Nowadays, leaving a note immediately raises red flags in the prospect’s mind that you’re planning on selling to them. Instead, dive into the prospect’s page and screenshot content that they engaged with and that you can use to tie to your product. A good use case is referencing a recommendation that the prospect has received.
Call out stakeholders by name. When emailing someone that was referred namedrop the person who did the referring (with their permission). Using the name within the subject line is a great way to drive opens.
Mention a prospect’s competitors to elicit a response. Make a list of your current customers with notes so that when you’re researching them you can quickly find their competitors. This lends credibility to your name, showing you’ve taken the time to do a deep dive into your prospect.