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Fireside Chat with John Barrows, Author of
"I Want To Be In Sales When I Grow Up"
Fireside Chat with John Barrows, Author of "I Want To Be In Sales When I Grow Up"
Join John Barrows (CEO @ JB Sales Training) and Pete Kazanjy (CRO @ Atrium) for a Fireside Chat!
With over 25 years of experience, John Barrows has held every role in the sales world - from rep and frontline manager, to sales leader and founder.
John's current endeavor, JB Sales Training, works with world-class sales teams like Salesforce, LinkedIn, Amazon, and Google to elevate the people and profession of sales so that it’s accessible for anyone willing to do the work to create the freedom and opportunities they want most in life.
JB Sales Training also supports a thriving community of over 50k sales professionals with dynamic content, meaningful conversations and memorable experiences and events.
Discussion topics
John wrote the book "I Want To Be In Sales When I Grow Up" with his daughter
Work/life balance is bull-sh*t
Managing Millennials (and Gen Z-ers) is different than any other generation
The Predictable Revenue Model is broken
Successful selling through a recession and how you can too
Key Takeaways
The first month of onboarding should be spent learning about the business. Have your reps meet with your customers and talk to the persona’s that they’ll be interacting with throughout the sales process. Teach them enough to be dangerous about your product, then teach the tech tools.
Connect your Sales, CS, and Marketing teams. Once a month, get three clients, that consist of your persona, do a Q&A session - What’s a day in their life? What value do they find in your solution? What mediums (emails, calls, etc.) do they respond to? Members from each team should align on messaging and bring that back to the client and confirm if the messaging that they created aligns.
Work/life balance is a false narrative. If you’re passionate about what you do it isn’t just work. If you care you want to learn, you want to get better. This is where the integration between both work and life takes place.