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Fireside Chat with Max Altschuler, Founder @ GTMfund & Sales Hacker
Fireside Chat with Max Altschuler, Founder @ GTMfund & Sales Hacker
Why should you sign up for this Fireside Chat to learn from Max Altschuler?
Well, if you don't already know:
⚒ In 2011, he broke into tech by joining Udemy as their 2nd business hire to build out the sales/supply side of their online education marketplace (Ipo'd in 2021 at over $3bn).
💥 In 2013, Max founded Sales Hacker, a global online publication and media company for B2B Sales professionals which currently boasts over 170,000 subscribers.
💸 In 2015, he started angel investing and advising startups on their GTM motion. Max currently has over 65 companies in his portfolio, like Outreach, Gong, Drift, Carbon Health, and DataGrail.
🚀 In 2018, Sales Hacker was acquired by Outreach.io and Max took over as VP of Marketing for the rapidly growing company.
📈 In 2021, he started an early-stage VC firm called GTMfund, backed by the world's best tech GTM Leaders, to invest in hyper-growth companies that need Sales, Marketing, and Customer Success support. ($23.5M AUM as of Aug 2022).
🥇 Max has been published by Forbes, HBR, MIT Review, Time, Salesforce, and Nasdaq, and was named one of LinkedIn's Top Voices of 2018 for Sales and Crunchbase’s 25 Sales Leaders to Follow in 2020.
📚 Max has written 3 books. Hacking Sales is the best selling to date.
What can you learn from Max? A METRIC TON.
Discussion topics
Journey before founding Sales Hacker
Sales Hacker Acquisition
Working at Outreach
Angel Investing and advising startups
Key Takeaways
While at Udemy and jumping into new territories of content (how to code -> yoga to fix your posture), it was necessary to find the crossover between audiences. In this case, instead of saying “Yoga To Fix Your Posture” it was phrased as “Yoga For People Who Sit At Desks All Day and Program.” This way, you’re bringing in the audience that was already there while attracting new viewership.
Until about 2016, to do a customer conference an org had to consist of at least 1,00 people. In 2017 and later, companies are now raising so much money, they’re doing customer conferences much earlier on. This made it noisy for customers, also raised the costs of venues. Thus, all content was moved to online. In-person events were reserved for deep bonding. Avoiding the “this conference could’ve been a webinar” feeling.
As a solo-founder, a lack of a co-founder is felt. With a partner, they’re in the trenches with you. They can serve as a sounding board and help round out the weakness that you have.