2024 is coming: 3 things your team needs to say “I-AM Ready”

2024 is almost here. Are you and your GTM team ready?

With so much focus on closing Q4 strong, we can not forget to plan for the future. Join the conversation where marketing leaders unpack ways GTM teams focus limited resources to have the most impact in the new year.

Discussion topics

  • Know how to identify your Immediate Addressable Market (IAM)

  • Learn best practices for leveraging accurate account and company data in your GTM strategy

  • Create an outline of your GTM plan for Q1 2024

Key Takeaways

  • Identify and Understand Your Target Market: Emphasizes the importance of defining your Ideal Customer Profile (ICP) and understanding the Total Addressable Market (TAM), Service Available Market (SAM), and Service Obtainable Market (SOM).

  • Data-Driven Approach: Stresses the need for gathering accurate data to define your ICP, leveraging intent data, and comparing customer data for better market targeting.

  • Efficient Go-To-Market Strategy: Discuss crafting a proactive scoring model for Go-To-Market (GTM) efficiency and the importance of targeting your Immediate Addressable Market (IAM) effectively.

  • Continuous Review and Adaptation: Highlights the necessity of regularly updating your strategies and data to stay relevant and competitive in the changing market landscape.

Resources