BuzzBoard X Modern Sales Pros

State of Your CRM Data

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We partnered with the team over at BuzzBoard to learn how revenue professionals are managing and maintaining their CRM systems. In this report, which is a culmination of some awesome research, you’ll be able to quickly digest the executive summary, methodically dive into each detailed section, or head right to BuzzBoard’s recommendations for improving your CRM data at the very end. And, for those of you who are visual learners, there is also an infographic.

In the report, you’ll learn the following (and dive into the research that supports it) - 

  • Lack of confidence impacts a company’s willingness to prioritize and invest in account intelligence and enrichment

  • Poor data hygiene practices and limited data types directly impact an organization's ability to personalize

  • Despite being more advanced in their use of technology, SaaS organizations have yet to unlock deep data and analysis to limit marketing and sales waste

  • SaaS organizations have yet to realize the power of personalization due to incomplete and inaccurate records

  • There is still a huge divide on how data can be used to accelerate revenue-driving initiatives and current providers ability to deliver on that promise