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5 Ways to Earn Leads Before You Pay for Them
5 Ways to Earn Leads Before You Pay for Them
B2B marketing is incredibly competitive in any economy, much less the one we face today. Before resorting to costly and risky paid ad tactics, are you sure you’re maximizing the impact of your organic marketing efforts? When you earn leads before you buy them, you end up with a tightly defined target market, messaging that resonates, and engaging content marketing that brings it to life and drives leads!
In this workshop, Molly Rigatti from Impulse Creative and Ariana Shannon from SalesIntel walked us through 5 ways to scale your content marketing efforts to earn leads before buying them!
Discussion topics
How to diagnose their content marketing challenge
Five ways to earn leads organically before resorting to paid channels
Creating content at scale (without huge lifts)