Content Tracks

Content tracks are progressive series designed to give revenue leaders a comprehensive guide on spicy topics in the revenue world. Each content track highlights relevant challenges plaguing revenue leaders while offering solutions to their pain points.

Data-Driven Sales Management

Why does Modern Sales Pros care about Data-Driven Sales Management? Because it helps our members close more deals.

Data-Driven Sales Management is the continuous monitoring of dozens of key performance indicators like bookings, average selling prices, the number of customer-facing meetings a rep has had in any given week, and the length of deal cycles.

The idea is to help managers build a clear view of their teams so that when something is off or, conversely, when it’s going better than planned, those same managers can drive positive behavior change.

Deal Management

So, what’s the deal with contracts? Why do they take so long to draft? Who needs to review them? Have the right people signed off on the deal and where the heck even is it?

These are the burning questions that keep a Sales rep up at night. When everything is written in legal language, understanding the contract landscape at your organization can seem nearly impossible. But don’t worry! We’ve assigned the nicest lawyer we know to your case to answer all of these questions and provide tips for accelerating your deal cycles.

Crushing Quota

Crushing Quota takes serious Sales Coaching skills that build foundations for greatness. Michelle Vazzana and MSP are partnering together to help you navigate the most critical challenges when it comes to crushing quota. In these content tracks, we’ll cover the best strategies and tactics for sales leaders to crush their coaching, so they can help their sellers crush their quota. 

Redefining Operations With Change Intelligence

RevOps has transformed the way companies drive cross-functional revenue enablement. But with the new approach comes challenges and complexities that go-to-market leaders must face. That’s where Change Intelligence comes in, providing a much-needed framework for RevOps that guides ops leaders to success. 

Sonar and MSP are partnering together to help you navigate the most critical ops challenges. From February to May, we’ll hold monthly conversations with the best in RevOps. We’ll cover how you can strategically align your teams, break down operating siloes, build best-in-class RevOps programs, and much more. Whether you're a leader in ops, sales, or marketing, this series will help you and your team drive more revenue. 

Account Hierarchies

In today’s B2B selling world, the complexity of your enterprise account data grows like an untended garden. With disconnected parent-child accounts, grand-child accounts, or even great grand-child accounts, it can feel like there's no easy way to connect them.

In this Modern Sales Pros x Traction Complete Content Track, you'll learn how to master account hierarchies in Salesforce for smarter enterprise selling, transformed territory planning, and an improved customer experience. Watch the recordings or click the RSVP button to register for any or all of our events in this series. See you there!

Sales Performance School

If you're a sales leader looking to enhance your day-to-day as well as your team’s performance, look no further.

Whether you're a new manager or a seasoned manager, Hilmon Sorey, Co-Founder and Managing Director of ClozeLoop, and Founder of CoachCRM, shared his tactics in a 4-part Masterclass Series backed up by data that has helped coach and consult top-performing teams ranging from early-stage startups to companies such as Salesforce, Box, SurveyMonkey, and some of the fastest-growing companies in the world!

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