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Unlock Secrets of Sales Expertise: How to Scale Your GTM Motion
Unlock Secrets of Sales Expertise: How to Scale Your GTM Motion
Join us to learn how industry veterans amplify GTM success with better performance management.
In this upcoming masterclass, Craig Rosenberg (Chief Platform Officer at Scale Venture Partners and Co-Founder of TOPO Consulting) and Pete Kazanjy (Co-Founder and CRO at Atrium) are focusing on how scaled organizations effectively drive growth through enhanced performance management and accountability, primarily at the line manager level.
Craig is a visionary in the Go-To-Market (GTM) space. Since joining Scale Venture Partners in 2022, he’s been instrumental in developing, steering, and expanding their portfolio companies’ GTM organizations with precision and efficiency.
With an illustrious background as the VP of Sales Practice at Gartner, his tenure was marked by groundbreaking research and advisory roles–guiding revenue leaders through pivotal strategic decisions in cutting-edge GTM methodologies.
Craig joined Gartner in 2019 as part of the acquisition of TOPO Consulting, where he was the Co-Founder and Chief Analyst. Craig also co-founded Focus.com (which Ziff-Davis acquired in 2011) and currently co-hosts (and co-created) "The Transaction," a podcast dedicated to B2B go-to-market strategies.
Now he's teaming up with Pete for this masterclass, distilling decades of career insights into a concise, sixty-minute Q&A session. This is a once-in-a-lifetime opportunity to get your questions answered directly by trailblazers who have witnessed and crafted the evolution of the GTM motion.
Pick their brains. Learn their strategies. Be armed with sales expertise just in time for your next board meeting.
Discussion topics
Sound enticing? Here’s a sneak peek into what Craig and Pete will be covering:
GTM Best Practices with Proven Hyper-Growth Frameworks
Drive High Performance: Elevate Line Manager Impact & Accountability
Instilling a Culture of High Performance Throughout Your Organization
Key Takeaways
Effective Sales Analysis: Implement regular analyses of your sales processes. If there's an issue or stagnant performance, don't be afraid to return to the basics. Understand your customers' needs, monitor industry trends, and keep offering relevant to their needs as they grow and change.
Setting Priorities in Markets: Comprehend your target market and align your messaging accordingly. In many current industries, people are increasingly seeking genuine human interaction. Changes in the market can impact buyer behavior. Adapt your go-to-market strategies and sales process to accommodate these changes.
Data's Role in Sales: Use metrics and data effectively to track sales rep progress toward goals. Harness sales performance software to pinpoint improvements and handle accountability when necessary.