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Across the Pond: How Early-Stage Startups Sink or Swim in a Competitive Market

Across the Pond: How Early-Stage Startups Sink or Swim in a Competitive Market

0.5% of start-ups make it past their Series A. Early-stage start-ups typically see their Sales Cycle facing vast challenges, laid out by a lack of foresight. Without a strategic approach, your Sales team is under-equipped and under-resourced, leading them towards failure.

The most successful AE in one business will fail in the next without a clear purpose and proposition. Sales Impact Academy has brought together a panel of experienced AEs and Advisors, to discuss the strategic and tactical running of the sales cycle, common challenges, and the resources to overcome them & selling into new markets. Understanding the keys for an AE to hit quota, is critical for the success of their career.

WHAT YOu’ll LEARN

  • How you can help your AEs win

  • What a CRO needs to be thinking

  • What do you need to be thinking about when pivoting markets?

  • Shifting trends and personas

KEY TAKEAWAYS

  • One of the reasons why startups fail is due to poor planning, preparing and executing their go to market strategy, and finding the right go to market fit

  • There’s no one-size, copy-and-paste approach. Be prepared to pivot quickly and be agile

  • Prospecting in the US vs Europe is vastly different, from your first touchpoint approach to your last, explore different channels and get creative!

  • Get rid of ego and treat yourself like a new hire as you transition into a new market

  • Find the right data, trust your data and trust your people to build the relationships that you need to help grow your business!

[Free Trial] Sales Impact Academy Free full access for 30 days!