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Adapt or Die: How to Appeal To The Evolving 2022 Buyer

Adapt or Die: How to Appeal To The Evolving 2022 Buyer

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Discussion topics

  • What is your org doing to keep up with the pace of the evolving buyer? Is your sales cycle out of touch with today's market? If you haven't recalibrated your approach in the past 6 months, you're already behind in today's tech landscape.

  • The buyer’s journey has shifted dramatically. Buyers are doing way more research upfront and when they reach out to a salesperson, they are often armed with intelligent questions, buying criteria and well-thought-out potential objections. To successfully influence this new breed of buyer, salespeople need to align their sales methodologies to exactly where buyers are within their journey. 

  • Join us as we sit with BuyerAssist to discuss specific strategies for constructing a sales strategy that appeals to the modern buyer and what tech to use to implement the plan across your org.

     

    • In this session, we'll be diving into the following topics:

      • What are the characteristics of a modern buyer and how do you appeal to them?

      • What challenges does the modern buyer face in today's B2B buying space?

      • How Mutual Success Plans help sales orgs align with the modern buyer preferences

Key Takeaways

  • A key way that sales enablement is changing in 2022 is that artificial intelligence is playing an increasing role. AI-powered solutions can automatically enable reps with the guidance they need to have more successful sales conversations.

  • Buyers don’t want to be sold. Instead, they want to build a relationship with a trusted guide. In order to win business with well-informed buyers, sellers need to be available, informative, and honest.

  • A mutual action plan allows your sales team to collaborate, track progress and align with your buyers at each deal stage more effectively. These plans make your sales process buyer-centric - instead of presenting your sales process to the buyers, you’re co-creating the process based on your buyer’s needs, milestones, and desired outcomes.