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Adding Value to the Inbox – Email Marketing Best Practices Everyone Should Know
Adding Value to the Inbox – Email Marketing Best Practices Everyone Should Know
Email marketing is a huge struggle in 2023, yet it remains a vital tactic in your go-to-market plans for both sales and marketing teams. What can you do to get better? It all starts with adding value to the in-box, managing key technical aspects, and measuring the right KPIs. Better email marketing is just a few best practices away, and we’ll show you how in this practical hands-on session that you can leverage within your team immediately.
Discussion topics
Avoid the common email marketing pitfalls in 2023 that lead to poor results.
Get a tactical step-by-step guide that’s easy to implement and easy to manage.
See it in action with a real-world case study and results and try it out in Q4 as part of your year-end push and to get ready for a killer 2024
Key Takeaways
Prioritize your highly engaged audience. Send a short, simple message with the CTA to reply to the offer. You can send more broadcast-content sales emails to the other people shortly after this.
Engage with your less engaged audience by reminding them why they signed up for your emails. Add value, and give them a clear chance to leave.
Engagement is the currency of Google/Outlook/Apple Mail. Make sure your lists are clean, updated, and send the right content to the right people.