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Why Can't We Be Friends? How Alliances in Tech Help You Win

Why Can't We Be Friends? How Alliances in Tech Help You Win

The secret key to partnerships is here.

Partnerships are the secret sauce to increasing revenue. They create stronger solutions to customer challenges, broaden your pipeline's reach, and accelerate growth by scaling your sales.

It's a win-win...if you know what you're doing.

We're sitting down with the experts to give you actionable insights on how to make and keep your partnerships successful over time.

You likely have the tools in your toolbox already - now it's time to learn how to use them.

In this session, we'll be diving into the following topics:

  • The Basics: What a mutually beneficial partnership looks like and how to mutually benefit as it evolves over time

  • Unpacking it: Starting with referrals and then setting your partners up for success

  • Partner Influence: The art of tracking and how to get the most out of it in measuring ROI

Key Takeaways

  • Coaching towards an achievable, short term win: Build trust and momentum through first phase accomplishment.

    • Have a deal in flight? Find your champion. Bring them in. Have a sprint coming up? Integrate the tech.

    • Don’t go too wide - the bigger the company you’re trying to partner with, the more hours it’s going to take to create success.

  • Data doesn’t lie, use it! Enablement is marketing as much as education.

    • In remote partnerships, you don’t get the walk out to the car after the meeting, you don’t get the face recognition when you call, but you can create a mutually beneficial relationship through actions.

    • Leverage each other's trends for marketing alignment, create Partner Portals (tangible or as a mindset), and hold sales accountable in validating the partnership’s value. 

  • Create value beyond your cost: Building a partnership program at a small scale company can be daunting, but it doesn’t have to be.

    •  If you can prove that your job function creates $$ in the door, there should be no problem creating more jobs doing this role and forming your partnership program from there. 

    • Partnerships should be a win-win, and prioritizing symbiotic relationships through aligned teams is the key to double the revenue without having to scale.

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