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Author Series - March 2, 2021

Founding sales with Pete Kazanjy

MSP grabbed a coffee and sat down with Modern Sales Pros Founder and Atrium Co-Founder Pete Kazanjy. He dove into startup selling and discussing his book Founding Sales: The Startup Sales Handbook. This was a great opportunity for the MSP community to discuss the state of the art of modern selling.    


Topics

  • The inspiration for the book

  • What are the most essential chapters in relation to startup selling?  

  • What does it take to add Author to your sales background

Key Takeaways

  • The first half of the book will give you the fundamentals of selling; the second half of the book gives a primer on data driven management

  • Understanding where the deficits in the leadership comprehension are is essential, as this can lead to miscommunication with sales leadership and hinder change

  • Not having a grasp on sales is something that kills a lot of startups in the early stages; the two sections of the book address going from being a true novice to being okay at founder selling

  • When working to become an author, make your work public and let people know to reference it - they’ll start getting utility from it instead of waiting until it’s fully packaged

  • In our busy world it is important to calendar time to make it happen 

References

  • Look for Pete’s book here!