< back to event library

B2B Data Mastery for GTM Leadership: Aligning Marketing and Sales Strategies

B2B Data Mastery for GTM Leadership: Aligning Marketing and Sales Strategies

Join us for a practical webinar focused on leveraging B2B data and intelligence to enhance your GTM (Go-To-Market) leadership team by aligning marketing and sales strategies. 

Our experts will share actionable insights into how data can empower and align teams to prioritize leads and drive revenue growth. Whether you're leading marketing, sales, or both, this session will provide valuable guidance on using intent data to shape a cohesive GTM strategy that delivers results. Gain practical insights into data-driven decision-making, cross-functional collaboration, and cultivating a culture of success for sustainable growth in the year ahead.

Discussion topics

  • Create Strategic Alignment: Explore how B2B data intelligence can align marketing and sales strategies.

  • Informed Decision-Making: Learn how comprehensive insights to improve efficiency, effectiveness, and overall performance throughout the GTM process.

  • Cultivating a Culture of Success: See how to foster a culture of data-driven decision-making, collaboration, and innovation within your organization.

Key Takeaways

  • Leveraging the Power of Social Media Channels: The speakers unanimously highlighted the role various social media channels - particularly LinkedIn, podcasts, and YouTube, play in enabling successful marketing and sales strategies. They emphasized how these platforms not only serve as useful channels for distributing content and driving engagement but also as powerful avenues for gaining thought leadership and high-quality leads.

  • Aligning Sales and Marketing Teams for Outcomes: A recurring theme in the discussion was the importance of open communication, collaboration, and aligning objectives between marketing and sales teams.

  • Understanding Buyers for Enhanced Engagement: Speakers underscored the need to understand buyers deeper and listen to their challenges, including those they may not be consciously aware of. Kimberly highlighted that this understanding and a demonstrated ability to resolve their challenges can create deeper trust with the target audience.