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Sales Manager Enablement Best Practices with Paul Butterfield
Sales Manager Enablement Best Practices with Paul Butterfield
When building a sales enablement org, sometimes you've got to think outside the box.
Watch this masterclass with Paul Butterfield, VP of Global Revenue Enablement at Instructure, to learn how to build a powerhouse revenue enablement org.
With over ten years of experience building global revenue enablement teams and over twenty years in sales and sales leadership, he's truly one of the best in the game.
Paul is a board member of the Sales Enablement Society, hosts the Stories From The Trenches SES Podcast, and enables four mini humans in his home life.
Discussion topics
The critical components of a revenue enablement strategy
The use of strategy mapping and revenue-based strategy
Revenue Enablement vs. Sales Enablement
Key Takeaways
We treasure what we measure
Variable compensation is impactful and focuses attention on what matters and how it connects to revenue!
Managers should have a good coaching framework (that is trackable!)