< back to event library

Choosing the Right B2B Sales Data Partner in 2023: 5 Key Questions and the Answers You Should Expect

Choosing the Right B2B Sales Data Partner in 2023: 5 Key Questions and the Answers You Should Expect

There are many B2B sales data solutions on the market.

They all look similar, and all say the same thing.

Same same but different. How do you evaluate the various options? Who is the best data provider for your B2B business? Who fits best with your RevOps stack?

Join Adam Thomas, VP of Salesvue, and James Lamberti, CMO of SalesIntel as they discuss 5 objective questions to help you cut through the hype and help you choose the right B2B sales partner in 2023.

Discussion topics

  • Thinking backward - How to pick your data provider based on your ICP

  • Cutting through the BS - how to test different data providers

  • Making the rules - How to get the data enrichment that you need

Key Takeaways

  • The firmographic and technographic data sets are essential when picking your B2B Data Provider. You can define and size your ICP for more focused marketing with that information.

  • Looking at the Intent data at early stages will increase the success rate of your outbound by as much as 7x later.

  • Human-verified data is the best quality product you can get out there. A provider with a human verification process will get you less data, but the quality will be spot on.

  • The high cost of low-quality data will haunt your teams when you invest in poor data. If you’re dealing with only 70% accurate B2B data, a third of your time is waisted.

Resources