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Better Together: Cross-Functional Alignment 101

Better Together: Cross-Functional Alignment 101

To create Seller Excellence, you need alignment.

Alignment between your org's powerhouses (Enablement, RevOps, & Sales) creates stellar sellers. Your sellers need to know the ins and outs of your product, they need to understand how their individual goals contribute to your companies revenue goals, and they need to feel motivated to do all of the above. If you're not working smoothly and cross-functionally, you're failing your sellers, AND your goals.

Join our stellar lineup of leaders for the 101 on how to create alignment from the top down. We talked with Laura Wheeler, VP Revenue Operations at Spekit, Stephanie White, Director, Sales Enablement at Loopio, and Melissa Stewart, Senior Change Management Consultant at Mariner Innovations.

What You’ll Learn:

  • Use it, don't lose it: Make your pre-existing systems and data work for you

  • Communication is key: Joining forces to optimize your team's potential

  • A+ Alignment: How to coordinate each team’s productivity and goals to build better client relationships

Key Takeaways

  • Before you have data, it’s just an opinion. You tell the story, data proves it. What’s YOUR why? Ask why 3 times - the first answer is an opinion or perspective, second is tactical, third is where you get what you’re looking for.

  • Aligned inputs for common outputs - the inputs from each stakeholder are different - a different “what’s in it for me”, “what benefits my quarter goal”, but common outputs come from establishing a collective vision. People supporting people, supporting people, supporting people. Ease the unknowns, involve people early, celebrate wins.

  • Find people who are resisting the change - why are they? You’re going to have resistors, but that’s where you find answers on how to improve and your niche in a saturated market.