< back to event library

Transparency is Key: Building a Winning Sales Culture

Transparency is Key: Building a Winning Sales Culture

We know that good coaching, flexibility, transparency, and training are the base ingredients for a successful sales stew. But what is the secret ingredient that will motivate and retain your sales team to drive your recipe and revenue to the next level? A rockin' sales culture!

An organization's sales culture is important whether things are up or down. Instilling a sense of ownership, responsibility, and pride in each team member will do more than drive your revenue — it will create a winning sales culture that attracts top talent.

Watch this digital panel sponsored by CaptivateIQ to discuss strategies for improving communication and collaboration, what technology to use to reduce barriers to productivity, and how to shape a high-performing sales culture outside of monetary compensation. 

Discussion topics

  • The role of technology in performance tracking and goal setting

  • The importance of an organization's philosophy toward sales compensation

  • Setting goals for how to motivate both the over and under-performing rep

  • How to shape a high-performing sales culture outside of monetary compensation

Key Takeaways

  • Money doesn’t drive everyone. Talk to your team and see what motivates them individually. Your salespeople are motivated by helping others, building high self-worth, and great PTO options. Be innovative when creating an environment that fosters these motivators

  • Be intentional in your growth. In your hiring process, don’t base qualifications solely on resume content. Look for people that have coachability, drive, and enthusiasm. Make sure your org’s path and your candidate’s path are in alignment. Buy technology that will serve you when your org grows. To achieve growth, you must always focus on how your present decisions will affect the future.

  • Transparency is everything. Be transparent with your org and with your buyers. People want to work for people, and people want to buy from people- it’s all so simple! We want to engage with one another. Embracing the humanity of each transaction with grace and kindness will drive sales and build camaraderie among your team.