Demo: Your Path to More Revenue

Demo: Your Path to More Revenue

When it comes to looking at tools for an organization, customers want to know the answer to one key question: Will this product add value? 

Demonstrating the value of your product to your prospect makes all the difference between sealing the deal and losing out on a prospect. How can you be sure your demo is more than just a deal stage and is instead the driving force towards more revenue?

Panelists Jonathan Friedman, CEO & Co-Founder @ Demostack, Michael Sindicich, GM @ TripActions, and Justin McManus, VP Solutions Engineering @ mParticle took us on a deep dive into the following topics: 

Discussion Topics

  • The art and science behind the demo

  • How to use demos effectively across the sales cycle

  • Tactical ways to improve your demo process

Key Takeaways

  • The art of the demo is tailoring your story in a good way; the science is scaling and telling the story correctly

  • It’s important to use your demo to validate you are solving a pain point and accelerate forward

  • To improve your process you need more customer stories and to leverage a demo prep template

  • Don’t forget to tailor your demos!

  • Jonathan’s Key Takeaway: Don’t treat your demo tool as an afterthought!

  • Michael’s Key Takeaway: Confirm the pain and demo the solution

  • Justin’s Key Takeaway: Demo as if your life depends on it