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Live Masterclass - November 16, 2020

Setting ae & SDR goals that don’t suck

Figuring out the right goals and what needs to happen in order to go after them is a huge challenge that you don't have to face alone!

Modern Sales Pros Founder, Pete Kazanjy, joined us for a special Masterclass on how to set AE & SDR goals that don't suck! Pete called upon his past and current experience to walk us through how to set smart goals and what comes after.

Key Topics

  • How to select metrics that matter

  • How to set smart goals and communicate them

  • How to actually monitor and manage these goals

  • How to adjust goals when things get weird (Um, like a pandemic?)

Key Takeaways

  • We goal because we want to win, but when you get granular with your goals, you can improve the quality and efficiency of your team's behavior.

  • Start quickly and iterate. Getting metrically excellent isn't a one-off effort. It's more of an ongoing process where each successive step builds on the one before it, and looping back to refine over time.

  • A big step that sales orgs miss when instrumenting rep performance is actually setting goals for metrics that have been selected. Goal setting is an iterative process, but you have to start.

  • See the Masterclass slide deck here.

  • Watch the full recording for more learnings!

Thanks to Atrium, makers of excellent data-driven sales management, sales analytics, goal management, sales dashboarding, and sales reporting software for sponsoring this event! Check them out here.