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Live Panel - April 1, 2020
Scaling and Automating for success
MSP MVP's Jen Spencer, VP of Sales & Marketing at SmartBug Media, Brad Smith, Co-Founder & CEO at Sonar Software, and Aditya Kothadiya, Founder & CEO at Avoma joined us for this live panel to discuss scaling & automating for growth.
Key Themes -
How to ensure alignment between marketing & sales, and sales & post sales
What the handoff process should look like
Hitting your growth goals
Key Takeaways -
Ask yourself WHY there is misalignment in the first place. Then consider your system of collaboration. What are the tools that will enable collaboration between teams?
When tracking metrics, understand what success and goals look like for each department.
Understand your problem, start with a strategy, and make an established process before adopting new tools.