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Live Masterclass - April 28, 2020

building the modern revenue operation

Revenue Operations. You’ve heard the term…but do you know what it is?

In this session, Kyle Coleman, VP of Revenue Growth & Enablement at Clari, and Rosalyn Santa Elena, Head of Revenue Operations at Clari, spent some time to guide us through the process on how to deliver on your revenue goals!

A huge thank you to Clari for sponsoring this event.

Key Themes -

  • Driving transparency & accountability across all teams

  • Aligning org structure and teams around RevOps

  • Optimizing teams & technology in the revenue process

Key Takeaways -

  • Revenue is not an outcome, it's a process that should be controlled, measured, and automated just like any other process.

  • Start your revenue process with an operating plan to Engage, Execute, and Expand. The output if each of these stages of the revenue process represents the commitment of the team that is accountable for it.

  • Forecasting drives transparency and accountability across the revenue process.

  • Check out the Masterclass Slides here.