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Live Masterclass - December 3, 2019

operational excellence between sales & marketing

Our panel of experts, Intercom's Director of Sales and Support Strategy & Operations, Shriya Ravikumar and Head of Demand Gen & Growth Marketing, Brian Kotlyar, answered MSP’s questions about how to develop the best relationship between sales and marketing.

Key Themes -

  • Alignment

  • Healthy Communication

  • Metrics & Accountability

  • Sales/Marketing Execution at Scale

Key Takeaways -

  • Sales/Marketing alignment starts with your revenue plan

  • Orient your shared rhythm around 2X-monthly GTM meetings where your stories need to be aligned

  • Sales & Marketing must agree upon the process of making a decision when disagreements happen