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Author Series - January 15, 2021

“Authentic selling” with jeff kirchick

In a world where people associate salesmanship with phoniness (insert greasy car salesman here), what's missing is authenticity, both in your sales craft and in life generally.

Modern Sales Pros Expert and Sales Leader, Jeff Kirchick, believes in authenticity so much that he wrote a book about it and has made himself available to discuss his findings with us.

Join us for this fabulous discussion on the principles of sales in everyday life and how to write a book as a sales leader!

Topics

  • Inspiration for this book

  • The principles of sales in everyday life

    • Empathy

    • The Yes before the Yes

    • The Customer isn’t always right

  • From Sales Leader to Author

Key Takeaways

  • In the age of AI and machine learning, there’s an Importance of doing sales authentically and with empathy. One day we may be interviewing against the robot, so the thing that will set you apart is your authenticity. 

  • Customer is not always right - treat your customer like your best friend or family member because you are your most authentic self around these people 

  • Accountability - if you see yourself as a flawed person you are more likely to be empathetic to others than if you see yourself as perfect

  • Yes before yes - your customer needs to see there is an issue before you can sell them on a solution

  • What it takes to go from sales leader to author: confidence and a notes app. Start small (starting is the hardest part) - if you have an idea write it down and build from there.

  • Learn more by watching the recording!