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Masterclass - January 28, 2020

building a winning sdr organization

An SDR team can make or break any sales organization. How you attract, hire and retain the right talent is as important as implementing the right goals and processes to align the SDR team with Sales, Marketing and Customer Success. Hear from Ernesto Castillo, Senior Director of Account Development with LeanData, about how he is leading best-in-class SDR teams and his success with SDRs at Adobe and Marketo.

Key Themes -

• Hiring

• Alignment

• Operations

• Execution

Key Takeaways -

• You can check out the Masterclass slides here.

• The 4 pillars for SDR Org success: hiring, alignment, operations, and execution

• Always innovate/look for better ways to do things and streamline process

• Spend time getting your data and tech strategy right

• Test, test, and retest, then test again

• Be the mentor young sales professional need

• Remember to have fun and celebrate your success