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Live Panel - June 17, 2020
Transparency & trust in sales
People buy from people they trust!
Learn how to bring transparency to the forefront of your sales motion with our amazing panel of industry experts, Jake Sorofman, President at MetaCX, Taylor Johnston, Director of Customer Success at Salesloft, and Todd Caponi, Author of The Transparency Sale.
Key Themes -
Why does transparency in sales matter?
How do I build trust within my organization?
What is the evolving role of sales?
Key Takeaways -
Transparency sells better than perfection and you’re forced to be transparent anyway because of all the reviews available to buyers on the internet.
Recognize the difference between transparency and authenticity - Transparency is being honest to your customer about their buying experience. Authenticity is how down to earth customers view you as.
Set expectations up front and understand your core brand promise. Be honest about what you’re delivering and what your vulnerabilities are.
Customer Success is the role not the goal - don’t put your CS team in the position of being the hero.
Transparency is very effective as a selling strategy - lean into your imperfections and use this as your secret weapon.
Dive Deeper -
In case you missed it, MetaCX announced their official launch on June 16th! By creating shared spaces that allow suppliers and buyers to define and measure target outcomes, MetaCX helps align sales, success and delivery teams around real value that customers can see. The result is better trust and transparency, which translates into higher win rates, larger deals, and longer, more profitable customer relationships. Learn more about their launch here.