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Digital Panel - December 7, 2020

so you want to be a cro?

We're here to offer you insight into this sought-after role - diving into how it's evolving, how SaaS plays a part, and the future of the relationship between the CRO and the Chief Customer Officer.

Join our fantastic lineup of high-octane revenue leaders for this fly-on-the-wall discussion about the future of the Revenue C-Suite. Do you have what it takes to get there? Don't miss this chance to learn from the best and have your most pressing questions about the future of the GTM org answered.

Key Topics

  • Where did the CRO role come from and how is it evolving?

  • How should the CRO and Chief Customer Officer interact and which departments should they own?

  • What does the future of these roles look like?

Key Takeaways

  • The CRO doesn’t need to own marketing, but it’s critical for the CRO to lock arms with marketers. Revenue Operations is the operational glue that holds all these revenue departments together.

  • In the future, the characteristics of a CRO will include:

    • A revenue operations background

    • More customer experience leaning than sales process leaning

    • Strategic, operational, data-driven, can build and scale teams, are efficient, and effective, and know how to activate and grow revenue for both current and future business

    • Have a consultative perspective to the executive team

  • Good sales leaders prioritize ARR and TCV, and great sales leaders prioritize NRR and LTV.

  • Watch the full recording here!

A huge thank you to MetaCX for sponsoring this session!