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Live Q&A - March 17, 2020

mastering events with team msp

Modern Sales Pros General Manager Richard Sgro, along with the MSP team of Community Marketing & Events Managers Hannah White, Nora Johnson, and Gina Holly were available live to answer pressing questions about how to make the most of your field, event, and community marketing investments.

Key Themes -

  • Strategizing about the type of event that makes the most sense for your organization

  • How to get the most ROI from the events your company hosts

  • How to make sure your team gets the most out of the events they attend

  • Best practice for making the most out of your field marketing investments

  • Event promotion, execution, and attendee experience

Key Takeaways -

  • Figure out your "why" and ask yourself if you're providing value to your audience in an engaging and meaningful way with every event decision.

  • When faced with an Act of God like coronavirus, attitude is everything. Nobody knows how your event was supposed to run, all they see is how you execute. Get creative and pivot quickly- reframe the situation on the fly.

  • Event ROI: make every attendee feel special, work backwards from your goals, over-execute and keep in mind the difference between a good experience and a great one.

  • Use tools for automation in event registration, reminders, promotion, and followup.