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Live Panel - January 15, 2020

5 tactical abs plays that move the needle

Our panel of experts, Outreach's VP of Sales (Mark Kosoglow) and a TOPO Sales Development Analyst (Dan Gottlieb) discussed -

  • Targeted roadshows by geographies

  • Customer/prospect dinners

  • Podcast invites

  • Direct mail campaigns

  • Sales engagement workshops

Key Takeaways -

  • When planning a targeted roadshow by geography, avoid the spray & play strategy

  • At a prospect dinner, actually eat and enjoy the food/time you're sharing with people

  • Direct Mail campaigns are still around because they WORK, but think about the goal before you leverage them