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Live Q&A - November 19, 2020
Sales Enablement: How To Do It & How to Scale It
We've got a few questions for you - How successful were your sales enablement programs in 2020? Where should they be today? Do you have a way to track sales enablement? Or is it still managed on an ad hoc basis?
For this Live Q&A, we sat down with Brainshark's Julie Greenfield (Sales Readiness and Enablement Director)!
You can look at this event as a 0 to 1 to 10 program. We covered what sales enablement looks like, how it should operate, and how to measure its success. This is the 101 to 301 course load on all things sales enablement.
Hey Brainshark! Can we give attendees a Bachelor's in Sales Enablement after this!?
Key Topics
When is it time to bring sales enablement in? And, what do you start with?
When is it time to track your sales enablement efforts?
How do you scale sales enablement?
Key Takeaways
Take time and plan. Change management is your friend. You need executive buy-in. Proper communication is key. These are the essential elements. And, lean on your fellow Modern Sales Pros! There's a whole community to help you.
(Julie Greenfield, Sales Readiness & Enablement Director @ Brainshark)
Understand the metrics that make stuff happen. We all love to celebrate closed-won. But, what gets the deal there? Think about how you can leverage sales enablement to work those metrics harder!
(Richard Sgro, General Manager @ Modern Sales Pros)
resources
A huge thank you to Brainshark for sponsoring this session!