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Masterclass/Q&A - January 26, 2021

Getting Ahead of the competition

If you're looking to stay on top of the competition this year, join this live Masterclass with Workato's Justin Browne and Slack's Vikas Bhagat, as they talks us through how to strategically use competitive intel during your sales calls to be more effective in closing deals.


Topics

  • The why and how of competitive intelligence

  • Common pitfalls with competitive intel

  • The science and the art

Key Takeaways

  • Follow this important mantra: Competitor aware; Customer obsessed

  • For Competitive Intelligence to be impactful it is best to crawl and then walk and then run; This is a labor of love and it takes time and patience

  • It is important to nail the core items you need to capture early on. Getting data insights right from the early stages will help with learning and understanding blind spots

  • Always remember the value exchange when asking for something; giving more in return shows value

  • Learn more by watching the recording!