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Live Digital Panel - July 28, 2020
the modern revenue stack is broken
The modern revenue stack has an average of 17 tools. And if your revenue stack is like many others, each tool was bought by someone different, with no concern for how they'd work together.
For the proud few of us in operations, we're left trying to make sense of the mess. At the end of the day, all these tools need to "play nice in the sandbox".
There has to be a better way!
Join Justin Browne from Workato, Phil Lacorte from Trifacta, and Venketesh Iyer from Facebook for a roundtable discussion on how to solve this issue before it starts. Our panelists will walk you through how to prioritize the tools in your stack, and the process you should go through before buying or how to make sense of your existing stack.
Key Themes -
How to prioritize technology investments for your revenue organization
The impact of building a business with a broken revenue stack
How to understand the metrics and success of the tools you're buying
Key Takeaways -
Understand your business problems first and then prioritize the problems you want to tackle first, then think about tools for automation.
If the data sits somewhere and only 1 person is looking at it, your tech stack is broken even if you have the best tools to solve your problems. Set up your process where more of your team is plugged into the data.
At an early stage, invest your resources into technology that directly impacts your revenue. If you’re in a mature stage, look at tools that optimize for operational excellence.
If you’re facing a problem with your tech stack, don’t wait to address it because it’s probably wasting money and draining the productivity of your team
Dive Deeper -