< Back to Digital Library
Live Panel - November 6, 2019
help me, help you: how sdrs can ‘show aes the money’
During the initial sales call, most SDRs think they “have their prospects at hello” from the moment they pick up the phone. However, that’s not always the case. Most of the time, SDRs need to do whatever it takes to book a meeting during their call, so their AE can work towards closing a deal.
How can SDRs “show AE’s the money” all while having aligned processes and procedures? Well, it’s something that involves a very personal, very important thing…
Join this digital salon in partnership with ZoomInfo Powered by DiscoverOrg as our speakers Kolby Martineau, Jon Mack, and Matt Wheeler, discuss key reasons SDR and AE alignment is crucial for success.
Key Themes -
How to effectively tackle misaligned processes -- and how to fix them
Best practices for creating mutual goals for AEs and SDRs
Mentoring tips that can be shared with both team members
Key Takeaways -
Both formal and informal communication is key
Set clear goals from the get-go
Explicitly define roles