Driving & Striving: Going the Distance with Better Product Demos

Driving & Striving: Going the Distance with Better Product Demos

Demos allow revenue teams to tell the story of how they can drive and accelerate the revenue process. Are you driving in the right direction or are you getting lost along the way - and leaving 💰 behind in the process? 

We sat down with Jaakko Iso-Järvenpää, VP of Sales & CS @ Airbase, Scott Barker, Director of Strategic Engagement @ Outreach, and Jonathan Friedman, Co-Founder & CEO @ Demostack to talk through tactical ways your revenue teams can accelerate revenue with better product demos.  

Key Discussion Topics

  • Communicating Value Sooner

  • Tailoring the Product Story

  • Enabling More Team Members to Show Product

key takeaways

  • Jaakko’s Takeaway: Know yourself and know the customer

  • Scott’s Takeaway: There isn’t a stronger connection between two humans than storytelling; become a master storyteller and make sure your story is cohesive

  • Jonathan’s Takeaway: The product is your strongest pitch and demos shouldn’t be something you work around but rather something to amplify your story

  • Know your audience, read your audience, engage the room

  • Show your audience you understand their need and have the solution

  • Demo isn’t just a step in the sales cycle; it greases the wheels for the entire user experience

Resources & Recommendations