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5 CFO-Friendly Paid Ad Tactics: Efficient Expansion with Proven Ad Strategies
5 CFO-Friendly Paid Ad Tactics: Efficient Expansion with Proven Ad Strategies
Paid advertising is a dangerous game for B2B marketing professionals. We’re under enormous pressure to drive more lead flow. One of the few reliable ways to scale quickly is paid channels, but it’s also the easiest way to burn cash inefficiently and end up with a very unhappy CFO.
In this workshop, James Lamberti from SalesIntel and Gregory Kennedy from Ecomedes will show you how to scale your paid channels effectively without breaking your budget. The goal is to equip you with a strategy to run paid ad campaigns with confidence in your data and show the ROI to back it up!
Let’s scale responsibly.
Discussion topics
5-step process for building trust and scaling budget
How to make your CFO happy (at least with your paid ad spend)
The true north star for scaling paid ad campaigns
Key Takeaways
Branding and Competitor Awareness: It's vital to have complete control over your brand and a keen understanding of your competition. This includes optimizing paid ads to emphasize brand uniqueness, while also taking into consideration the competitive landscape. Tailoring ad strategies based on this can improve market position and ensure efficient use of resources.
Early Stage Demand Harvesting and Segmenting Strategy: Recognizing the potential in early-stage demand and making strategic efforts to harvest it can lead to significant ROI. At the same time, it's important to segment your plan into two main streams - brand and demand. While brand marketing aims at increasing visibility and reputation, demand marketing is about creating a desire for the product or service.
Middle Funnel Importance and Quality Leads: Display ads have a key role in the middle of the funnel, helping to nurture potential leads. Furthermore, it's okay if quality leads are not immediately ready to make a purchase. These prospects may require additional nurturing, but their potential long-term value is high. Patience and an understanding of the customer's journey can lead to significant gains in the long run.