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Sales Enablement: The Unsung Hero of the Revenue Team

Break from the cocoon and spread those wings. Sales enablement has untapped power to be an influencer on all aspects of an org. Why limit your impact? You're the perfect bridge between sales and marketing, with a bird's (or butterfly's) eye view on their impact of the business.

The stellar panelists below will provide the new rules of engagement for sales enablement so you can build bridges, drive alignment, and… yes, more pipeline, deals, and glory.

Discussion topics

Creating relevant & timely content for your sellers
The right cross-functional meeting cadence to keep the engine humming
Measure success beyond content usage with messaging intelligence (we’ll explain!)

Key Takeaways

The number one question enablement folks need to ask themselves when thinking about alignment: is this going to help the team sell, and drive revenue for the company?
One way to fight misalignment? Own the feedback loop. Build systems that are going to drive that feedback from one group to another very tactically.
How to get over the dreaded “too much content” / “overload” hump: Find the breakdown in awareness of content versus not finding it relevant. Figure out your feedback loop and how to reinforce your content.

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