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Maximizing Success: Getting the Most Out of Your Event Strategy
Maximizing Success: Getting the Most Out of Your Event Strategy
Event season has returned, and with it, the stress of needing to see a return on what is often a pretty hefty investment. As a sales leader, you often are asked to make this investment worth it, but how are you going to activate prospects and customers before, during, and after the event?
Every team, event manager, and sales leader has their unique event playbook, and every single one has event success stories. So, we thought: “Why not get some of them together to tell us what has worked for them?” You may just get some ideas!
Discussion topics
Book more meetings before the event
Activate people walking past the booth
Get the right people on the phone after
Key Takeaways
Ensure you have active collaboration andcommunication between sales and marketing. Ensure both parties have aligned expectations, know each and everyone’s roles and responsibilities and hold each other accountable!
TME = Time, Money, Energy! Be intentional, assign role to get the results you are after and measure!
Preparation is the key to success!