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The Fine Line: When AI Enhances Sales and When It's Better Left Behind
The Fine Line: When AI Enhances Sales and When It's Better Left Behind
It's pretty clear so far that 2023 is the year of AI.
Companies adopt tech in effort to stay afloat during challenging to navigate the delicate balance between AI's possibilities and its limitations.
Watch this session to gain valuable insights from industry experts, engage in lively discussions, and explore the key takeaways that will transform your understanding of AI in sales.
Discussion topics
Use cases for AI in sales: Outline the rising use cases we’re seeing in the market today, from automating tasks, ChatGPT email writing to ML predictive scoring.
The benefits and limitations of AI in sales: Understand the boundaries of AI and learn when it's crucial to rely on human intuition and expertise.
What and how to consider when bringing AI to the sales process: Think through how to track impact on your sales process, adapt workflows, enable the team, and make sure it’s driving towards company goals.
Key Takeaways
AI should be a catalyst for innovation within team
Ideate use cases a rep can do vs strategic ways RevOps can utilize AI. Ensure company legalities are being considered
Encourage early adopters to share results with the team. Find out what’s actually useful vs not
Scale what clicks. Take the high impact wins and operationalize across the team