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Fireside Chat with Sam Blond:
Former CRO at Brex
Fireside Chat with Sam Blond: Former CRO at Brex
As CRO at Brex, Sam’s innovative approach to outbound and sales strategies propelled Brex into becoming a major player in the SaaS and Fintech spaces.
Join us for a fireside chat with Sam where he’ll talk about how to propel your career as a sales leader forward and make a lasting impact on your sals org, sales strategies, and revenue. He’ll draw his extensive experience and profound understanding of startup culture to discuss tackling leadership, innovation, and seizing opportunities.
Discussion topics
Strategies for building your outbound motion and driving opportunity creation
Learning from the (closed-)losses: How to improve your sales motion
Keeping your customers happy (and excited to renew)
The key qualities that turn a successful sales manager into a sales leader
Making a positive impact on your company’s culture as a leader
Key Takeaways
Before starting outbound, to cut through the noise and avoid being a spam cannon, you need to build your org’s presence before even starting. Make sure if someone googles your company that there is loads of publicly available information. Showcase social proof - leverage your happy customers. Make sure that when someone reads your cold email and they search you up that “nothing” doesn’t pop-up.
Leverage data to be more effective. Overtime, you will gather more data on your prospecting and sales efforts. You’ll go from conducting wild west sales to a prescriptive style. For example, don’t have your reps decide which accounts to prospect. Have your RevOps team look at the data and figure out the best accounts to prospect, additionally which contacts within those accounts to outreach to (based off of historical data).
When thinking about advancing your sales career, consider what’s in your control and what you can about those things. Sales is objective, it’s easy to see who’s always at the top of the leaderboard. Define your success by being the best.