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Ghosted No More: Top Personalization Strategies of Customer-Obsessed Sellers
Ghosted No More: Top Personalization Strategies of Customer-Obsessed Sellers
Let’s be honest—ghosting happens to the best of us.
And from a sales perspective, when a prospect goes cold (or doesn’t respond at all from the get-go), it can hit extra hard. Especially as the race tightens to reach goals before 2022 turns into 2023.
During these moments of prospect frustration, it’s time to double-down on customer obsession.
In a recent report on the state of customer obsession, Forrester found that customer-obsessed companies grow their revenue 3.4X faster than the rest! Why? Because customer obsessed = customer committed. And when you’re customer-committed, prospect personalization is easier than ever.
Watch this panel led by RollWorks' VP of Sales Development, Postal's CRO and Catalyst Software's CRO, to hear actionable tips (that you can quickly implement!) at high-growth companies to level up your prospect personalization.
Discussion topics
How to embrace a philosophy of customer obsession and why it'll help you remain adaptable in today's ever-changing market
Why intent is the secret to real personalization (hint: your marketing team may already be reaping its power!)
Quickly implementable account-based strategies to turn-key prospects into key accounts
Key Takeaways
Introduce a review cadence quarterly with your team to focus on your current customers.
Refine and focus customer feedback and bring learnings to prospects
Focus on the pipeline to revenue and coordinate efforts cross-functionality