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Steal Your Competition’s Leads: 5 Flavors of Intent and How To Use Them
Steal Your Competition’s Leads: 5 Flavors of Intent and How To Use Them
If you’re among the tens of thousands of companies struggling to build and close pipeline predictably in 2023, intent data is your best friend. Join a webinar with CEOs of the three industry-leading intent intelligence providers to learn:
How savvy Go-to-Market teams use intent data to surface in market ICP prospects ahead of the competition
What types of intent data are available in the market, how they differ, and how to use them
From examples sourced from use cases around the industry
Join industry luminaries James Lamberti, CMO at SalesIntel, Michael Burton, Co-Founder & SVP Data Sales at Bombora, and Tukan Das, CEO LeadSift.
Discussion topics
How savvy Go-to-Market teams use intent data to surface in market ICP prospects ahead of the competition
What types of intent data are available in the market, how they differ, and how to use them
From examples sourced from use cases around the industry
Key Takeaways
It is fundamental to source your data from a reliable source. Many vendors use data that won’t be useful for your business, and, most times, the data is collected in sketchy ways.
What are the use cases that are most important for your business? The answer to this question will inform the type of intent data you need and what to target.
Enterprise companies use many different data providers. Some companies use up to five providers. That’s because each data provider offers a slice of the data available. If you get many different “slices,” you get closer to getting the full picture.