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Fireside Chat with Jeff Depa: CRO at Gainsight
Fireside Chat with Jeff Depa: CRO at Gainsight
Jeff has more than two decades of leadership experience across sales, marketing, consulting, and systems engineering. He has built, scaled, and led customer-focused, high-performing enterprise teams to drive hyper-growth across SaaS businesses.
As a full-stack GTM leader, Jeff has a proven history of crafting innovative GTM strategies and delivering results. Jeff is a passionate and creative architect of GTM teams with documented success.
During this fireside chat, Jeff will share his insights on building, scaling, and leading customer-focused enterprise teams, as well as driving profitable hyper-growth teams across an enterprise SaaS business.
Discussion topics
The mistakes he’s learned from his 2 decades of experience
Best practices for managing complex businesses with accuracy and efficiency
Overcoming challenges in leading teams through complex business environments
Building and leading customer-focused enterprise teams for success
Creating a culture of accountability and execution to produce remarkable results
Strategies for driving profitable hyper-growth team in software businesses
The importance of innovation and creativity in crafting GTM strategies
Key Takeaways
When you’re thinking of going international, don’t make the mistake of jumping straight in without conducting any analysis and saying, “ I need more TAM.” Be thoughtful. Make a 3-5 year plan, be patient and realistic. You can’t copy the current working playbook, but you can go back a few chapters - don’t need to reimagine, but you do have to reevaluate.
Leadership vs. Direct Management: It’s context vs control. As a leader, take a step back and focus a bit more on strategy. How is your message getting across. Do implement a management system where everyone knows what they’re accountable for.
When setting up your company’s vision the culture is super important. You want to make sure your people feel a part of that culture. It starts at the top with leadership. Think about what it means to lives the values at your company, it should be a part of everything you do.