Matchmaking for Dummies: Lead Routing the Right Way

If you're not scoring your leads, you're already lead routing wrong.

Getting leads to the right sales rep quickly and efficiently is essential if you want your happily ever after - so where do you begin? MSP is sitting down with experts at Revenue Operations Impact (ROI), NEO4J, and Chili Piper to talk through best practices when it comes to lead routing for sales.

A huge thank you to Chili Piper for sponsoring this event, to Dan for moderating, and to Rosalyn, Scott, and Jeff for joining as panelists.

What You’ll learn

• Fundamentals: What does bad data lead routing look like?

• How do you avoid these common mistakes? How do you find your best method?

• Resources to help you find the right match!

• What is this process, and why is lead routing, important?

Key Resources

• [Blog] Lead Routing: Canary in the Coal Mine?

• [Blog] Lead Scoring 101

• [Book] Crossing the Chasm by Geoffrey Moore

• The Juice HQ

• Join communities: Modern Sales Pros & Wizard of Ops

Resources from our sponsor

• [One Pager] How Chili Piper Helps with Lead Routing

• [Demo] How to Use Distro to Lead Route