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Digital Panel - December 8, 2020
Making the most of your 2021 SKO
As most of us wrap 2021 planning, there's something huge on the horizon. It's almost SKO season!
The Modern Sales Pros community has been buzzing with discussions around SKOs. What are they going to look like this year? Are you even doing one? How can we keep employees engaged?
But, as a revenue leader, you know it comes down to so much more than the content.
We sat down with Uber for Business' Head of Sales Operations (Tom Cox) to talk through their 2021 SKO plans and how the Uber for Business customer base is approaching the 2021 SKO season.
Key Topics
What are the first principles of a great SKO?
What to keep in mind for a virtual SKO...
Tips for avoiding Zoom fatigue
And, a few companies that are going to do it right!
Key Takeaways
An SKO should have three pillars - reflection, inclusivity, and appreciation
Delighting your users isn't just a product mindset. It's a great mindset for employers to have too. Delight your GTM teams at your SKO! They're your users.
Think about what’s critical. Think about what you can space out. What needs to be live? What should you follow up with?
Fatigue is real right now. Be conscious of it and respect it.
Don’t just duplicate last year’s SKO. Please please please be more intentional.
Additional Resources
Using a theme for your SKO is a great strategy! Tom recommends something like Reid Hoffman’s Blitzscaling as a potential solution for this.
In the panel we referenced two articles worth checking out -
A huge thank you to Uber for Business for sponsoring this session!