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Live Digital Panel - November 12, 2020
How to successfully motivate your reps
Top operations leaders know - sales ops encompasses many different functions. This depends not only on the organization, but also on the maturity and need of the company as a whole. When you're starting out, it can be difficult to know when to scale your sales ops team, much less how to establish it!
We sat down with the teams at Delegate, Intercom, and LaunchDarkly to discuss how they approach building and scaling sales operations at their organizations - and what that role even means!
Key Topics
What does sales ops mean? What functions does it encompass?
What are the two main career paths for Sales Ops? How do you prioritize hiring for one vs the other, and why?
Scaling: When can your hires cover multiple disciplines?
When do you prioritize a hire in-house vs which hires to hold off on?
Key Takeaways
Robert Sur, co-Founder @ Delegate: Focus on making sure you know what to build, that you’re building the right thing, and that you’re building it in the right order - don’t worry about the execution! The more clarity you have on those three points, the more successful your sales organization will be.
Shriya Ravikumar, Senior Director of Sales & Support Ops @ Intercom: While there are common threads that everyone touches on (the three team notion, etc), this field is still changing rapidly! People are still figuring out ways to optimize this organization - don’t worry if you don't’ have it all figured out!
Matt Sansone, Head of Sales Ops & Enablement @ LaunchDarkly: It’s important that everyone understands the importance of investing in sales operations. Instead of companies having your employees wearing a ton of hats, you need to consolidate them. Companies that invest early in sales operations are the most successful.