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Live Masterclass - November 9, 2020
Unlocking the smb opportunity
Everyone talks about selling to the Enterprise, but what about SMBs?
It's an underappreciated market and we partnered with the team over at Buzzboard to explain why it's actually a great idea for your organization to tap into it.
Do you know what the SMB landscape looks like? What even qualifies as an SMB? How much of the SMB space actually fits your ICP?
What's the difference between an SMB and an Enterprise org? How do you measure the success of an SMB?
We'll be answering all these questions and more in this one-hour Masterclass.
Key Topics
The SMB Landscape
How SMBs Are Different than Enterprise Businesses
How to Identify if an SMB is a Good Prospect
Marketing to SMBs (Use Cases, Best Practices)
Key Takeaways
Start small to grow big
Start with a strong foundation
If you’re a company that likes to speak to competitors, the small business market is great
Pay attention to signals at the SMB level
Internal signals are things like hiring, tech adoption, security, and e-commerce
External signals are things like advertising, social media, ratings & reviews, and content