< Back to Digital Library

Live Q&A - September 23, 2020

scaling your winning revenue strategy

There's a fine line that separates successful revenue organizations from failures, and a big part of that is how you approach creating a revenue strategy that works. Instead of training your people to execute, you should be focusing on the truest first principles of building a revenue engine.

We're sitting down with Rose Garden Consulting’s Ali Mirza to talk all things revenue strategy: common pitfalls, strategy, and scaling. If you're interested in taking your revenue engine from $1 million to 5 or 20 or more, you'll want to join in and learn how to mitigate your problems before it's too late.

Key Takeaways -

• Hiring is SUPER important. If you trace every problem back far enough it begins with a person.

  • This means each step of the interview process needs to be deliberately designed.

  • You also have to be respectful of everyone’s time when interviewing. You can’t just throw every applicant in the mix; you need a deliberate process in place before you begin interviewing.

• Leadership is about creating a place where everyone can do their best work, recognizing that is going to be different for different employees.

• Companies don’t die from competition: they die from internal inefficiencies.

• Pricing is relative to value.