Making CRO

Discover the essential strategies and insights needed to thrive as a CRO. Join us for a dynamic event where industry leaders will share their expertise and guide you on the path to success in this pivotal role.

Learn how to align cross-functional teams, optimize revenue processes, and drive operational excellence. Gain valuable tips on data-driven decision-making, leveraging technology, and navigating the relationships with key stakeholders.

Discussion topics

  • The required mindset shift from focusing on first-level managers and second-level leadership to the sales org as a whole, the c-suite, and the board.

  • How to lead your VPs of Sales, Marketing, and CS, vs. only your department

  • Allocating budget for resources, tools, and humans.

  • Owning your internal brand, and ensuring business leaders don't see you as a report of the news. You bring value via data, insights, tools, and efficiency.

Key Takeaways

  • As the CRO, you have to elevate your thinking and stay out of the weeds. Stop reacting to stories you hear from the field - take a pause and look at the data before addressing any potential issues.

  • When thinking of enablement you need to focus on detecting what the critical paths are and potential constraints. Determine what data is key - look at your stages in Salesforce, get an overview of the entire buying process and customer journey. Are there stages where there is a bottleneck?

  • Communication is key when it comes to working your way through your managers. It’s not enough to communicate the task, you must also detail the ‘why.’ Your board lives in the future, but your managers don’t. Remember to keep them up to speed with some good ol’ fashioned internal selling.

Resources